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🔔 Push Notifications: Why They Matter and How to Set Them Up🔗

Push notifications are the most effective way to non-intrusively deliver any important information to your Guests 💡

1️⃣ What You Should Know🔗

♦️ Who receives push notifications?

All mobile app users who have given their consent to receive notifications.

♦️ Why send push notifications?

This is one of the fastest and most effective ways to deliver important or useful information — and most importantly, it's free!

♦️ What should you send in push notifications?

Only the most important things:

  • seasonal offers
  • promotions and discounts
  • information about opening a new location
  • congratulations and special occasions

The main thing — don’t overuse them 😜

👉 Recommended frequency: no more than once every 1–2 weeks.

2️⃣ How to Send a Push Notification?🔗

1 - Go to 👉
🗂 Personal Account

2 - Enter your login and password
(provided by your manager or уточнить в поддержке 👉
💬 Contact Support )


3 - Go to the Пуши (Pushes) section
4 - Click Отправить новые пуши (Send new pushes)
5 - Fill in the details:

  • Заголовок (Title)* — up to 80 characters
  • Текст (Text)* — up to 240 characters
  • Время (Time) — choose the sending time (Moscow time)* or select “send now”
  • 📌 We explain points 4–6 and 8 below
  • Check «Всем» (Everyone)
  • Click Отправить (Send)


📌 This is how the setup and result look.

By the way ℹ️ We can also send push notifications to the Telegram bot used for user authorization.

Learn more here 👉 💬 Telegram Bot — More Than Just Authorization


3️⃣ Examples of Push Notifications🔗

Hurry up!
“Vesuvius” roll for only 89 rubles 💪😎👍

Friends!
Until the end of the month you get double points for every order! Hurry 🔥

We miss your orders 😔
Here are 150 bonus points for your next order 😜

Not sure what to cook for dinner?!
🙈 Order your favorite dishes for delivery! 😎

Friday evening
A perfect reason to treat yourself to your favorite dishes! 😜😎

Don’t miss your chance to order pizza 🍕🍕🍕!
We’ll deliver it hot 🔥 before the match ⚽⚽⚽ Let’s cheer for our team!

15% discount on pizza when ordering through the app
All pizzas, including sushi pizzas 😎😎😎

Hurry! Last day of the promotion!
Get a “Philadelphia Lux” roll as a gift for orders over 1000 ₽ 🍤🍤🍤

👉 Need inspiration for push texts?
🧠 What We Learned from the Tema Yedy 2025 Conference

4️⃣ Important!🔗

For better effectiveness:


5️⃣ Advanced Features🔗

  • You can send notifications with an image
  • resolution 960×516 px — horizontal
  • size UP TO 10 MB
  • format .png
  • DO NOT write text on the image (it will be too small)
  • You can send notifications with video
  • resolution 960×516 px — horizontal
  • size UP TO 25 MB
  • format .mp4

Расширенные возможности

  • You can send messages to specific users by Guest ID or phone number.

👉 To learn how to create personalized campaigns — contact your manager or support.

  • You can configure automatic campaigns, for example:
  • the guest installed the app but did not place an order
  • the guest hasn’t ordered for a long time
  • birthday
  • holidays
  • happy hours and more

Расширенные возможности 2

For advanced campaigns 💡

6️⃣ PUSH Notifications from iiko via Webhook🔗

If you use iiko, you can extend standard push notifications by enabling event-based sending via webhook.

💡 Especially relevant if:

  • you have an app with check-in only, without order placement — guests can still receive pushes from iiko;
  • you want additional notifications about points accrual or changes;
  • you use guest categories (VIP, New, Regular) and want to notify about status changes;
  • you run bonus campaigns (welcome bonus, bonus per order, etc.).

📌 What Can Webhook Pushes from iiko Do?🔗

How much does it cost? 💰

Connecting webhook notifications from iiko is a paid option.
Cost: 1000 ₽ per month per app.

These push notifications look the same as regular ones:


iiko Event When It Triggers Example PUSH
Manual balance refill When balance is changed manually 🔝Points balance updated
{client_name}, your balance increased by {sum}. Now you have {balance} points 😜
Payment with points After order closure ❗️Points balance updated
{client_name}, your balance changed by {sum}. Now you have {balance} points 😜
Bonus accrual via promotion After order closure with bonus accrual 🔝Points balance updated
{client_name}, your balance increased by {sum}. Now you have {balance} points 😜
Bonus accrual via API For example, welcome bonus upon registration 🔝Points balance updated
{client_name}, you received {sum} points for registration. Now you have {balance} points 😜
Guest category change When guest category changes 🔔 New status assigned
Hooray! {client_name}, you received status {category}. We’re waiting for your orders 🫶
Guest category removal When guest category changes 🔔 Your status changed
{client_name}, you lost status {category}. We’re waiting for your orders 👻
Simple notification When configured in iikoCard Hello 👋
Text comes from webhook event without changes

🛠 How to Connect?🔗

We will prepare a short guide on how to configure webhook in iiko.biz and which checkboxes to enable 👉

Setup can be done independently or with your dealer. 🔔 Setting up iiko.biz webhook for PUSH notifications

❓ What If There Are No Orders in the App?🔗

Even if order placement is disabled, webhook pushes still work — they are triggered by actions in iiko, regardless of where the order was placed.

If you want to connect webhook PUSH ℹ️

💬 Contact Support